Editorial

I’ve written across industries and across formats, and—in my experience—you need strength of voice, message, and perspective to thread the needle for your audience.

With 5+ years of experience in content development, writing, editing, and strategy, I bring creative range and strategic insight to every project. My editorial ethic helps you find that sweet spot between your company’s aspirations and your audience’s.


Specialties: Content Strategy · UX Writing · SEO · Brand Voice · Long-form Editorial · Email & Lifecycle
Tools: Figma · Google Analytics · Notion · Airtable · Contentful · Jira · Asana

Brands I’ve written for

  • PATTERN

  • Benefit Cosmetics

  • Figma

  • The Honest Company

  • Proven Skincare

  • Casper

  • Everlywell

  • Nextdoor

  • TOMS

  • SneakPeek

  • Zola

  • Bokksu

  • Sustain.Life

  • Slumberkins

  • Murad Skincare

  • BÉIS

  • Host Healthcare

  • Thinx

  • Aspiration

  • Paperless Post

  • FabFitFun

  • Victrola

“Everybody has a purpose or code of values that keeps them in motion—it’s what makes our lives feel coherent, the engine humming in the background behind both mundane tasks and the extraordinary experiences we’re all, on some level, seeking.

Ultimately, a Strategist’s job is to identify where a brand’s ‘why’ and its audience’s converge, and to work out a way to gratify it. If you can craft activations around that shared purpose, experiences become something more than a one-and-done reprieve from the workday—they have a ripple effect, enriching  guests’ lives in perpetuity.”

“The Heart of Experience: A Closer Look at Strategy by MAS” for MAS

“When most people think ‘PR,’ they probably picture that iconic, power-suited publicist with a flip phone glued to their ear (Samantha from Sex and the City comes to mind). But as public relations has changed considerably since the ’90s, so has the process of creating a PR strategy that succeeds in the current climate…”

“How to Develop a PR Strategy” for Power Digital Marketing

Spotlight: agency editorials

“It’s been said (by Einstein, maybe, if you believe the Reddit threads) that one cannot resolve a problem at the same level of thinking that created it. As a tech startup, your ground-level target is to relieve consumers’ pain—your high-level objective, however, is to transform the way they think about that problem in the first place.”

“The Start-Up Launch Plan: A 5-Step Marketing Plan for Startups,” for Sangfroid!

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