Editorial work

Brands I’ve written for

  • Figma

  • Everlywell

  • Casper

  • Benefit Cosmetics

  • TOMS

  • PATTERN

  • Nextdoor

  • Zola

  • Thomas Jefferson University

  • The Honest Company

  • Proven Skincare

  • SneakPeek

  • Bokksu

  • Sustain.Life

  • Slumberkins

  • Murad Skincare

  • BÉIS

  • Host Healthcare

  • Thinx

  • Aspiration

  • Paperless Post

  • FabFitFun

  • Victrola

Agency highlights

“Everybody has a purpose or code of values that keeps them in motion. It’s what makes our lives feel coherent, the engine humming in the background behind both mundane tasks and the extraordinary experiences we’re all, on some level, seeking.

Ultimately, a Strategist’s job is to identify where a brand’s ‘why’ and its audience’s converge, and to work out a way to gratify it. If you can craft activations around that shared purpose, experiences become something more than a one-and-done reprieve from the workday—they have a ripple effect, enriching  guests’ lives in perpetuity.”

– The Heart of Experience: A Closer Look at Strategy by MAS, for MAS

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“When most people think ‘PR,’ they probably picture that iconic, power-suited publicist with a flip phone glued to their ear (Samantha from Sex and the City comes to mind).

But as public relations has changed considerably since the ’90s, so has the process of creating a PR strategy that succeeds in the current climate.”

– How to Develop a PR Strategy, for Power Digital Marketing

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“It’s been said—by Einstein, maybe, if you believe the Reddit threads—that one cannot resolve a problem at the same level of thinking that created it.

As a tech startup, your ground-level target is to relieve consumers’ pain. Your high-level objective, however, is to transform the way they think about that problem in the first place.”

– The Start-Up Launch Plan: A 5-Step Marketing Plan for Startups, for Sangfroid!

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Thought leadership

"How Fashion Fell in Love with Brooklyn"

Client: Skylight Studios

Summary: Skylight asked me to explore how and why major houses are crossing the East River and what Brooklyn’s layered, lived-in architecture offers that Manhattan can’t. The result is a narrative that positions the borough—and Skylight’s access to its hidden gems—as the next frontier for fashion experiences with soul, scale, and story.

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“What Strategy at Scope Looks Like at MAS”

Client: MAS

Summary: The second in the series, this piece offers an in-depth look at the creative strategy process at MAS, detailing how the agency crafts experiences that resonate with both brands and their audiences. The narrative explores the team’s approach to understanding a brand’s "why" and emphasizes the cyclical, regenerative process of strategy, creativity, and collaboration.

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“The Start-Up Launch: A 5 Step Marketing Plan for Startups”

Client: Sangfroid! Studio

Summary: Sangfroid! Studio (S!, for short), a tight-knit creative agency in Austin, TX, wanted a thought leadership piece to equip tech startups with the necessary tools to build and implement an effective marketing strategy.

The guide breaks the start-up marketing journey into six practical steps that address everything from budgeting to designing a unique product category. With actionable insights on how to enter the marketplace, S! stands out as a savvy, seasoned partner for up-and-comers in Austin.

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“Forget Everything You Think You Know About Strategy: Meet Rob Blasko”

Client: MAS

Summary: This article was the first installment in a three-part series introducing Rob Blasko, SVP of Creative Strategy at MAS. I developed the series to position MAS as a forward-thinking, people-first creative agency that rejects traditional, data-obsessed strategy models in favor of emotionally resonant experiences.

The piece challenges industry norms and spotlights Rob’s unconventional career path, perspective, and growing influence within MAS. The agency commissioned this story to underscore its evolving strategic identity—and to attract both clients and new seeking bold, boundary-pushing work.

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“The Importance of Narrative Within SEO (Enticing Robots and Inspiring People)”

Client: Redefine Marketing

Summary: Redefine Marketing Group, a smaller marketing firm, needed an in-depth thought leadership article explaining the importance of storytelling in SEO. The piece explored how narrative strategies bear on key metrics like dwell time and bounce rate without sacrificing the human at the end of the funnel.

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“TikTok’s Fashion Trendcasters Gives Brands New Runway”

Client: Power Digital Marketing

Summary: PDM wanted a thought leadership article to reinforce their position at the vanguard of TikTok marketing. The article spotlights trend forecasting—“trendcasting”—as an opportunity for fashion and beauty companies to drive brand recall, stay ahead of the curve, and tap into the future of digital trends.

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Email & social

Broadcast emails

Client: Little Yawn Collective

Product highlights, blog highlights, and holiday promotions.

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Engagement sequences

Client: Once Upon a Farm

Cross-sells, hard sells, and special offers.

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