What I do

Core services

Whether you're launching a new site or refreshing an old one, I help you convey your key message to help you hook your target audience.
- Homepages, About pages, Services/Product pages
- Conversion-focused landing pages
- SEO-optimized copy
- Full site audits + rewrites
I help brands discover what makes them unique and deliver a message audiences will remember.
- Brand voice guides
- Mission, vision, and values
- Taglines + positioning statements
- Messaging frameworks
For founders, execs, and industry pros who want to lead the conversation—not just chime in.
- Executive ghostwriting
- LinkedIn content and op-eds
- Interviews and feature articles
- Editorial strategy

Build authority and boost organic traffic.
While AI can cover basic blogging, voice, verve, and narrative rank best on platforms like LinkedIn and Substack.
- Posts and articles tailored for UX on LinkedIn, Substack, and more
- Ghostwritten content for founders and executives
- Topic ideation, strategies, and editorial calendars
- Short- and long-form SEO blogs for your website
Inbox reads that nurture and convert.
Email remains one of the highest-ROI channels. From onboarding flows to reactivation sequences, I make them feel like the digital equivalent of a care package.
- Welcome series
- Abandoned cart + re-engagement flows
- Product drops and announcements
- Email newsletters
A typo hates to see me coming.
Whether your content was handmade or AI-generated, I’ll tighten the bolts, keyword-proof, and give it a new coat of paint to keep things human- and SEO-friendly.
- Line-by-line edits
- Light SEO and UX optimizations
- Final proofreading
Actionable insights to zhuzh what you already have.
Most businesses are sitting on a lot of mediocre or outdated content. Content audits help you trim the fat, clarify your message, and start prioritizing quality over quantity.
- Website + blog audits
- SEO and voice consistency checks
- UX/copy alignment suggestions