What I do

how to stay human in the uncanny valley

Core services

  • Whether you're launching a new site or refreshing an old one, I help you convey your key message to help you hook your target audience.

    • Homepages, About pages, Services/Product pages

    • Conversion-focused landing pages

    • SEO-optimized copy

    • Full site audits + rewrites

  • I help brands discover what makes them unique and deliver a message audiences will remember.

    • Brand voice guides

    • Mission, vision, and values

    • Taglines + positioning statements

    • Messaging frameworks

  • For founders, execs, and industry pros who want to lead the conversation—not just chime in.

    • Executive ghostwriting

    • LinkedIn content and op-eds

    • Interviews and feature articles

    • Editorial strategy

  • A custom, prompt-ready playbook that captures your brand’s tone, messaging, and strategy—optimized for machine learning and AI-generated content. Use it to brief writers, train AI tools, and keep your voice consistent across every channel.

    • Brand voice + tone guidelines

    • Messaging pillars + brand vocabulary

    • AI + machine learning-friendly prompt templates

    • Platform-specific voice tips (web, social, email)

    • Optional: SEO content themes + outlines

    Perfect for: Brands looking to scale content using a hybrid of human writers and AI tools.

More ways to give your content a lift

  • Build authority and boost organic traffic.

    While AI can cover basic blogging, voice, verve, and narrative rank best on platforms like LinkedIn and Substack.

    • Posts and articles tailored for UX on LinkedIn, Substack, and more

    • Ghostwritten content for founders and executives

    • Topic ideation, strategies, and editorial calendars

    • Short- and long-form SEO blogs for your website

  • Inbox reads that nurture and convert.

    Email remains one of the highest-ROI channels. From onboarding flows to reactivation sequences, I make them feel like the digital equivalent of a care package.

    • Welcome series

    • Abandoned cart + re-engagement flows

    • Product drops and announcements

    • Email newsletters

  • A typo hates to see me coming.

    Whether your content was handmade or AI-generated, I’ll tighten the bolts, keyword-proof, and give it a new coat of paint to keep things human- and SEO-friendly.

    • Line-by-line edits

    • Light SEO and UX optimizations

    • Final proofreading

  • Actionable insights to zhuzh what you already have.

    Most businesses are sitting on a lot of mediocre or outdated content. Content audits help you trim the fat, clarify your message, and start prioritizing quality over quantity.

    • Website + blog audits

    • SEO and voice consistency checks

    • UX/copy alignment suggestions

Touch base with me 💌